Investorengeschichte

Veröffentlicht auf 8. Mai 2017

AAM gewinnt ehrenvolle Erwähnung bei den PR Daily Video Awards

Wie erreicht, inspiriert und verbindet man 13.000 Menschen, die in 13 Ländern und 36 Anlagen auf der ganzen Welt arbeiten? Für AAM lautete die Antwort: per Video.

Jetzt wurde AAM von PR Daily mit einer ehrenvollen Erwähnung in seinen Video-Awards 2016 in der Kategorie Interne Kommunikation für „The POWER to Move“ ausgezeichnet.

„Sie haben gezeigt, wie nützlich Videos bei der Erstellung starker interner und externer Botschaften sein können“, so PR Daily, als AAM über die Auszeichnung informiert wurde. „Sie haben Ihre Mitarbeiter bestärkt, ihre kreativen Ideen in einem herzerwärmenden Video zu präsentieren.“

In weniger als 3 Minuten und mit kraftvollen Bildern und Musik erzählte AAM seine Geschichte auf eine Weise, wie es sie noch nie zuvor gegeben hatte. AAM ist nicht bloß Zulieferer für Autoteile… ... das Unternehmen TREIBT die Welt an.

Vom Vorsitzenden und CEO bis zur Sommerkooperative wurde das gesamte globale Team durch das Video bewegt, das aus strategischen Gründen kein Voiceover verwendete, um alle Mitarbeiter daran zu erinnern, dass die Mission des Unternehmens größer und mutiger ist als die bloße Entwicklung, Konstruktion und Herstellung von Fahrzeugprodukten und -systemen.

„Wir liefern Leistung, was bedeutet, dass wir die Dinge in Bewegung bringen. Aber wir bewegen nicht nur Fahrzeuge“, so Kristi Van Wormer, Managerin, Marketing und Kommunikation, AAM. „Wir bewegen auch die Menschen in ihnen – und damit bewegen wir Gemeinschaften, Schulen, Nachbarschaften, Innovationen und Fantasien. Und wir tun dies gemeinsam, als ein globales Team.“

Für mehr Informationen:

MEDIEN

Christopher Son

Vizepräsident, Marketing und Unternehmenskommunikation

+1 (313) 758-4814

Kontakt
AMERICAN AXLE & MANUFACTURING

One Dauch Drive
Detroit, MI 48211-1198

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